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This site tesorodiamonds.com states the following, "Tesoro Diamonds and Fine Jewelry offers a Unique and Exclusive experience when it comes to searching for the Perfect Diamond, and Custom Designing an Exquisite Ring! Owner and President, Christian Jourdan Tesoro, lends his years of experience to guide you on the Quest for the perfect Token of your everlasting Love and Devotion! A Picture Is Worth A Thousand Words." Our analyzers observed that the website stated " 9733; ." The Website also stated " Ive gone to Tesoro Diamonds time and again for the most important jewelry in each milestone of my life." The website's header had Tesoro as the most important keyword. It was followed by Tesoro Diamonds and Fine Jewelry, perfect diamond, and diamonds which isn't as ranked as highly as Tesoro. The next words the site used was perfect ring. token of everlasting love was also included but will not be understood by search engines.